Trader Joe's has one of the most dedicated customer bases in all of existence. Trader Joe's will reward this fanatic following with the opportunity for shoppers to join one of their "Item Expeditions" and determine what the next hot new item is at the store.
Promotional bag insert to spread awareness:
Social Feed where you can follow the winners on their journey, like Trader Jen:
Using Snapchat Discover, you can find her wherever she is and see what she's seeing:
Trader Jen's sample jar for the new item:
AD: Britt L. King